Luxottica, Essilor, and VSP Global have joined forces to create the Think About Your Eyes Coalition, a multi-million dollar consumer education program designed to increase awareness of the importance of vision health and comprehensive eye exams.

Today, an estimated 61 million adults in the U.S. are at high risk for serious vision loss, but only half visited an eye doctor in the past 12 months. In addition, approximately 14 million individuals aged 12 years and older have visual impairment and we could help 80% of them with refractive correction if they would come in for an eye exam.

Suggestion Box

We welcome your feedback! Please give us your suggestions on what you are doing to educate your patients about when to return for their next eye exam and why, what tools and approaches are working for you, how the TAYE campaign is working in your market and any other feedback you have regarding the program.